I’m Eleena Katz.

I always knew I had a deep power within me.

My clients got incredible results. And yet, I still felt trapped running a business that was misaligned with my true soul purpose. But I didn’t know it yet. At the time, I just felt stuck.
Posting endlessly, spiraling in comparison, and wondering why my business felt so hard.

Then everything shifted.
I signed 6 clients in one month, created 7 months of recurring revenue, and had my highest cash month in 5 years, all from a place of ease and alignment.

But it only happened after I finally did the work I’d been avoiding.

My Story

I spent most of my life feeling like I didn’t fit in.

I was the middle child, growing up with a single dad who worked 14+ hours a day, and siblings who got along with each other but left me out. I felt I didn’t belong in my family and struggled to make friends. I often felt like an outsider.

Growing up, I was quiet, afraid to approach other kids, always feeling like an outsider. Looking back, a part of me loved being unique, but deep down I craved connection and being seen.

Seeing me struggle with my social life, my dad once told me, “If you were more like your popular sister, maybe you’d have more friends.” I know he meant well, but those words programmed me to believe that to be liked, loved, or seen, I had to be someone else.

When I was in college, I searched everywhere for a purpose—my place in the world, a reason to feel fulfilled. I switched my major from fashion to psychology to graphic design. I spent 11 years in college chasing “maybe it’s this, maybe it’s that.”

Underneath, I carried the nagging feeling that I had a deep power within me and was meant for something BIG, life-changing even, but on the surface, I had no idea what that was. I felt like a victim of life, believing it was easier for everyone else to find their place in the world and be happy, thinking, “Maybe I was broken.”

Eventually, I quit college and landed in my family’s business. I worked in every area of the company—marketing, sales, shipping, accounting, events, graphic design, branding—and learned from my dad, a business owner of nearly 40 years, about mastery in customer service, ethical sales, and the dedication it takes to run a soul-driven business.

But inside, I was still depressed, still felt lost, like something was missing. “This isn’t it.”

In 2018, it felt like my entire world was falling apart. I was overweight, anxious, and spiraling, not knowing what to do with my life.

 I was done feeling like a victim of my life. Something had to change.

One day, I found a book on money and debt payoff. I became obsessed and wanted to learn everything I could about money management and personal finance. I knew this was how I would take my life back.

I ran trails every morning with financial podcasts in my ears, read book after book, implemented debt payoff strategies, and paid off $40k of debt in 2 years with a $50-65k salary. For the first time in my life, I had a fire inside of me to turn this transformation into a purpose.

In 2020, that voice that was once quiet inside of me screamed that it was time to take the leap, quit my job, and go all in on a Money Coaching business to teach others how to transform their lives by getting empowered with money.

I signed 4 clients in the first 2 months.

 I thought, “damn, this was easy!”

And I had consistent clients from then on for the next year and a half, fully replacing my income at my job.

During this time, I dove deep into the coaching industry, absorbing every bit of marketing I could. I followed business coaches and spiritual teachers, and took it all in. I had a spiritual awakening after awakening, learning about myself on a soul level, beyond what I once knew was true in the 3D. My eyes were wide open to the truth beyond conditioning, and I was excited to expand my business to 6, multi-6, and then 7-figures like all the business coaches said was possible.

I was dedicated. I was relentless.

And still, somehow, it all crashed.

The clients stopped coming. What once worked stopped working.

I spiraled into: “It must be me. I’m not good enough. I need to be more like other coaches.”

So I invested in business coaching. I learned amazing strategies, but the more I invested, the more stuck I felt.

I thought, maybe it’s not strategies I need, but more understanding of the mindset of building a business.

I got certified in NLP and hypnotherapy, which upleveled my client work, but left me even more confused about my niche. Did I still want to teach people about paying off debt when now I knew all about the power of the mind and how you can create ANYTHING you want in life?!

My mind was blown, and I went through some of the deepest confusion of my life.

I thought, maybe I should help people find their soul purpose as I had. Maybe I should focus on helping just men, after having a couple of male clients and seeing how underserved they are. Maybe it’s still money? Maybe I should just do general life coaching because I can help anyone now.

I still picked up a few clients, but it still felt inconsistent, unclear, and frustrating as f*ck. 

In 2023, after a year of struggling in my coaching business, I got a call from my dad that would change the trajectory of my business forever.

He asked me for help. I stepped in to run his multi-7-figure company as interim CEO. I turned it around in huge ways — but nearly burned out before handing the company back to him better than when I got it.

A few months after stepping down, I came back to coaching. I was excited, renewed, and empowered with new business expertise, and yet after months and months, no new clients signed, I noticed this quiet voice reemerge: “Maybe I’m just not good enough.”

In 2023, after a year of struggling in my coaching business, I got a call from my dad that would change the trajectory of my business forever.

He asked me for help. I stepped in to run his multi-7-figure company as interim CEO. I turned it around in huge ways — but nearly burned out before handing the company back to him better than when I got it.

A few months after stepping down, I came back to coaching. I was excited, renewed, and empowered with new business expertise, and yet after months and months, no new clients signed, I noticed this quiet voice reemerge: “Maybe I’m just not good enough.”

I was constantly posting content, being my naturally confident self, but behind the scenes, I spiraled. I would post, then complain about not getting instant results, go into a tailspin of comparison when I would see other coaches doing so much better, even coaches I’d hired in the past who I knew were good, but not great like me.

I knew how powerful a coach I am and how my clients always got amazing results. 

I was confused, frustrated, and ready to tear my hair out. I believed the marketing ploy that if I just got in the room with more successful women, with my talent and abilities, I would definitely make more money. But I was wrong. 

Strategy wasn’t it. Mindset wasn’t it. Something was still missing.

Yet again, I knew something had to change.

I kept getting the nudge—that quiet voice—to just surrender, but my stubborn Aries self refused to acknowledge what that really meant. I told myself I had to just keep posting content and believing it’ll work, and eventually it will—just like the coach in the mastermind told me.

After still not getting the results I wanted—and wrestling with the concept of surrender that kept nagging at me—I finally understood what it really meant.

Surrender wasn’t giving up. It was no longer forcing and instead allowing myself to follow the flow of where my soul was calling me to go.

That’s when I realized I had to stop chasing strategies, mindset coaches, new programs, and even clients — and finally do the deep, energetic inner healing work I’d spent years helping my clients do but avoided doing myself.

I had to apply everything I knew about healing ancestral trauma, inner child wounding, and energetic, soul alignment—to myself.

I had to fully embody what I taught. 

I had to stop dimming my light and step into the biggness of who I am.

I had to heal my success wounds, so I no longer needed more money and business success to validate my worth.

I had to heal my money wounds so I could charge what I really wanted to charge—without guilt, without fear of leaving anyone behind—and feel safe to receive, hold, and grow it.

I had to heal the parts of me that felt not good enough as I am, releasing ancestral, past-life, and inner child trauma, so I could finally feel safe being fully expressed in all of my powerful magic—no longer secretly afraid of speaking my truth, and being seen exactly as I am. 

I helped my inner child feel the love and safety she needed to let go of the wheel of my business, take a comfy back seat with an ice cream cone, and have my inner leader take charge again so I could powerfully get to work building a business in alignment with my soul purpose and get rich doing it.

I realized I am a pure expression of love—perfect as I am, always have been—no longer believing the false stories that had been blocking my brilliance.

I realized everything I had gone through was part of my divine path, chiseling me into the powerful leader I am today.

And once I did this work, everything in my business shifted.

My voice activated.

My path became clear.

I stopped doubting my power.

I stood solid in my pricing.

I stopped comparing to other coaches' success.

I owned my niche.

I no longer needed external validation to know I was doing it right or good enough.

I finally knew who I was, how powerful I am, and exactly how to navigate the path to my ever-evolving success.

My psychic and energy healing gifts came on board big time, which have helped my clients get amazing results faster than ever. 

I signed 6 clients in one month, then created 7 months of 4-figure monthly recurring revenue.

Got referrals and paid-in-full clients above my MRR. 

Had my highest cash month ever in 5 years of business.

No amount of business strategy or mindset mastery could have brought me here. I had to awaken to who I am and activate my power and gifts to expand my business.

Strategy plus mindset will only get you so far, but when you allow yourself to be fully seen in your light and align your business with your soul purpose, that’s when you become unstoppable and create success far beyond your inner child’s wildest dreams.

I know what it feels like to know how powerful you are, create a lot of success, and yet have a quiet voice that wonders why it still feels hard—wondering if you’re really good enough, or if you’re seen as just another voice in a crowded space.

But I also know the freedom that comes when you stop trying to force success and start owning the truth of how magical and powerful you are. You are here for a mission bigger than yourself, and it’s time to rise to the occasion.

My clients are powerhouse spiritual entrepreneurs here to make a profound impact on the world with their divine gifts. With my help, they scale their business in true alignment with their soul purpose, so they can build generational wealth doing what they came here to do.

I do this by seeing them in their highest potential, helping them to believe those dreams are possible, and supporting them in creating this reality in their business.

I create a safe space to offload their deepest fears, guilt, and shame around success, money, and worthiness, and alchemize them into new soul gifts and deeper levels of personal power. 

I help them with a winning blend of CEO and coaching business experience for strategic guidance, financial expertise to help them make, hold, and grow their wealth, subconscious reprogramming to release limiting stories and embrace a success mindset, and energy healing and psychic knowing to cut through the noise and help them align it all with their soul—becoming a full embodiment of the powerful leader they are. 

We awaken who they are—bringing them home to their original soul blueprint, activating their gifts and power— freeing them from conditioning and distortion, and expanding their business to limitless success. 

If it weren't for every “wrong” turn and moment of struggle, I wouldn't be able to support clients in such powerful, life-changing ways. That is truly surrendering to the divine path, and now I help my clients do the same. 

There are too many powerful people meant to change our world—to shift paradigms with their unique gifts—who still feel unseen, unheard, and underpaid. They are unconsciously doing a disservice to the collective and themselves by dimming their light to be more palatable and hiding who they really are. I will change that one powerful soul at a time.